The Eastern Counties Edition of Business Link has followed the formula which has proved so successful for our other magazines.
This edition covers the six counties of Essex, Hertfordshire, Bedfordshire, Cambridgeshire, Norfolk and Suffolk. Although there are no heavy concentrations of industry outside Essex and Hertfordshire, the attractions of this area are clear.
By many criteria it enjoys the UK's best standard and quality of living. This is one reason why it has been one of the fastest growing regions in the UK. Another reason is its favourable location close to Europe with excellent port facilities, yet easily accessible from London and the Midlands.
The region has already proved its attractions to the high tech industries and service companies of the future. The presence of institutions such as the University of Cambridge and Cranfield Institute of Technology will ensure the continued growth of this sector.
There are other business publications within the Eastern Counties. Why is Business Link completely different? Because for the first time there is a high quality magazine, that is not merely junk mailed. We are also accustomed to dealing with the largest as well as smaller business clients, covering the whole of the region.
Every copy of Business Link is subscribed/requested by a named senior executive and in most cases this is the Chief Executive/Managing Director. In a high proportion of cases Business Link is passed around the whole senior executive team as 'required reading'.
The DTI and the CBI have decided that the Eastern Counties should be promoted more strongly as a single region. Business Link plays a major role in this campaign to increase regional consciousness and confidence, encourage inward investment and promote increased trade both within the region and overseas.
