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If you're in business then Business Link magazine is an easy way to make sure you deal with the people who matter.

With approximately 50,000 readers comprising Company Directors, Senior partners, proprietors and their professional advisors plus Local Authorities and financial Institutions. Business Link has become a must read publication for the majority of decision makers with interests in the Yorkshire & Lincolnshire region (wherever they may be based, as the magazine can also be accessed online). As such Business Link magazine provides advertisers with an unrivaled opportunity to reach new clients at decision making level. The quality of our editorial is second to none, as we know only too well that businesses need hard facts intelligently researched and 100% accurate. It is this editorial formula that holds our readers attention from cover to cover


Welcome

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As George Osborne ran through his emergency budget the other day, I was at the Lincolnshire Showground watching overheated exhibitors preparing for the Lincolnshire Show with one ear on the radio and the other phoning our delivery drivers asking why the heck they were still in Essex when, three hours earlier, they assured me they were just outside Lincoln.

Were they listening to the Chancellor, I wondered? And, what would they make of those plans to increase fuel, VAT and other such measures? The next day I was talking to farmers, many of whom seemed ambivalent about the measures. I can only suppose dragging yourself out of bed every two hours to nurse a sick lamb or calf, that’ll eventually sell for only a hundred quid or so, means budgetary measures are the last things on their mind.

Cameron must be feeling a bit red faced over his pre-election comment over VAT increases, though, as he previously said, “It’s very regressive, it hits the poorest  the hardest. It does, I absolutely promise you.”

However, let’s be honest - its far better to tear a plaster off quickly than drag it slowly across the skin, and in my book the Chancellor and the coalition have done a relatively good job under the circumstances. The measures are a reasonable price to pay to reduce the fiscal gap and can only be good news for Business Link readers who will welcome Osborne’s plan to lower spending as opposed to crippling businesses through higher taxation.

Sending out a clear signal that public spending is now under control, means we can also look forward to more inward investment and restored confidence in business owners, which is good for employment and good for the economy as a whole.

As we all know, the recovery is going to be a rocky one – the biggest problems facing businesses at the moment seems to be getting paid on time with many a business suffering higher bad debts than we’ve experienced in a long time, not to mention slower payers in general. Until banks show more promising signs to extend credit, it’s going to be down to businesses to keep a tight control of their management practices which is where Business Link comes in handy.

Every month we aim to spread best management practice and July is no exception with a special feature on asbestos management – currently the subject of a major campaign as many continue to suffer ill-health and the potential legal challenges are terrifying. We also examine how businesses can both save the planet and some much-needed cash with our look at environmental issues and have some timely advice from our friends at Streets & Co.

We hope you enjoy reading this issue as mush as we enjoyed compiling it.

Good reading, as always.

W S Fisher
Editor