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If you're in business then Business Link magazine is an easy way to make sure you deal with the people who matter.

43,750 readers comprising Company Directors, Senior partners, proprietors and their professional advisors plus Local Authorities and financial Institutions. Business Link has become a must read publication for the majority of decision makers with interests in the Yorkshire & Lincolnshire region (wherever they may be based, as the magazine can also be accessed online). As such Business Link magazine provides advertisers with an unrivalled opportunity to reach new clients at decision making level. The quality of our editorial is second to none, as we know only too well that businesses need hard facts intelligently researched and 100% accurate. It is this editorial formula that holds our readers attention from cover to cover


Welcome

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It’s a popular misconception that the government taxes us to pay for essential public services, but when you hear of hundreds of thousands going to politicians through abused allowances and then discovering one of the accused has been put in charge of the so-called inquiry, it makes you wonder doesn’t it?

Now, I’m sometimes accused of giving rather a lot of stick to government in these pages, and it’s more often than not completely justified. But as we go to press Zimbabwe it seems has, at long last, ousted Mugabe. So, at times like this we should feel grateful that we’re not ruled by a despotic maniac intent on staying in power whatever the feelings of the electorate. And, no that’s not me having an indirect pop at Brown or Blair – but if the cap fits…


It’s worth remembering that when Robert Mugabe took over the reigns of power in Zimbabwe it was one of the richest nations in Africa. Now it’s one of the poorest. Our wishes are with the people of that country as they strive to emerge from a dark period of history. Who knows, maybe one day soon we’ll be doing business with the new entrepreneurs of Zimbabwe.

On to matters domestic, and the question that’s been keeping everyone awake at night, is Alistair Darling the right man to handle the economy and steer us away from a recession? Darling isn’t exactly a charasmatic dynamo, as anyone who witnessed his deathly dull Budget speech will testify, but does he have the steady hand needed to guide us through the choppy waters ahead?

Labour have had it easy over the economy for the last decade, and this represents their first real test. With America seemingly in denial over its economic slump, and financial institutions battening down the hatches, what we don’t need is someone who is going to dally.

It’s a scary thought that the uber-dallier, Gordon Brown, still seems to have some form of control over the Chancellor, who of course is a staunch Brownite. You’d have thought that, whilst enjoying the longest sustained period of post-war growth the country has seen, Brown would’ve done more with the opportunity. Instead, he chose prudence and an unwillingness to take chances, cut taxes or promote business and entrepreneurism, and his party seemingly want him out of the top job before he seals their fate in the forthcoming election.

On to our latest issue, yet another packed edition, where readers can catch up on the latest business news and events, and what the region’s business leaders really thought about the Budget as well as how to survive the fallout from the credit crunch.

Good reading as always…

W S Fisher
Editor